Stomping The Search Engines 2 - September 3rd
Andy Jenkins & Brad Fallons much awaited version 2 of their infamous SEO course
is set for release: September 3rd
This time they’re not alone. Also contributing are:
Andy Edmonds - Former lead of analytics for Microsoft’s Live Search team, and head of StomperLabs (which has created Stomper Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)
Dan Thies - Architect of this entire course and is considered by many to be the world’s leading expert in keyword research and analysis - he’s also the author of the highly successful SEO Fast Start
Leslie Rohde - A militant advocate of proper site structure, Leslie was the first person to reverse engineer link quality, and is the creator of Opti-Link, the first professional SEO software ever.
Jerry West – Top gun SEO Guru, and one of the most comprehensive marketing testers on the planet - Jerry’s tactics let him to make millions in the cut-throat affiliate game (and do it under the radar btw..)
7 mulit-part modules make up STSE 2.0:
Module 1: Introduction
Benefits of SEO
Short Term Tactics: Spam & Deception
Short Term Strategies: Low-Value Sites
The Stomper Way: Aggressive White HatModule 2: How Search Engines Work
Meet the Players
Understanding the SERPs
Search Engine Tech - Crawling
Search Engine Tech - SERPS
Search Engine Ranking RecipesModule 3: Keyword & Content Strategy
Keyword Strategy Concepts
Keyword Research & Discovery
Mapping Keywords to Content
Competitive Research
ToolsModule 4: Site Structure
Site Structure Concepts
Designing for Crawlability
Anchor Text & Link Reputation
Canonicalization & Duplicate Content
Using Redirects
Improving Your Indexing
Review & TakeawaysModule 5: Optimizing Content
On Page SEO Introduction
Getting Your HEAD Together
Optimizing Page Structure
Get Your BODY In Shape
Creating Unique Content
Robots.txt TutorialModule 6: Link Building & Promotion
Link Building Concepts
Assessing Your Position
Vertical & General Directories
Link Targets & Link Bait
Marketing & PromotionModule 7: Improving Results
What To Measure
How To Measure
Planning & Processes
Review & Resources